THE LG SAPIENCE WASHING CHALLENGE…WHO CAN DO IT BETTER?

*** I was not compensated for this peice - I just think its crazy that this challenge was accepted and I want to hear what happens... ***

Johannesburg, 27 March 2014 -The LG Sapience Washing Machine is here and LG is on a mission to find the most creative laundry washer who can wash better than the Sapience Washing Machine. LG wants to prove that nothing and no one can wash better than the 6 Motions of the LG Sapience Washing Machine

LG embarked on finding people who would benefit from understanding the true functionality of the LG Sapience Washing Machine. They would do this by being tasked to complete the Sapience Washing Machine Challenge which brings the 6 motions to life.  They will be required to literally rub, swing, compress, filtrate, agitate and use a wave force motion on each item of clothing until it sparkles.

Three of the best candidates were chosen by LG. We needed individuals who often have to deal with ‘angry germs’, stubborn odours and tough stains on a daily basis. In addition, they had to be tough and willing to embark on this big challenge of washing without the use of a washing machine. From a pool of potentials, Steven Ambrose, Tanya Kovarsky and Sam Cowen where the chosen hero’s for the challenge. All candidates run a hectic life juggling kids, home and work, with this hectic lifestyle it is very easy for the entire family to pick up germs all over.

Sapience Challengers

• Steven Ambrose is the CEO of Stragey Works and juggles a family of five kids

• Tanya Kovarsky is a prominent blogger as well as a mum to one child

• Sam Cowen is a Highveld Stereo presenter with two kids

We hope that our Challengers are ready for this.

The Sapience Washing Machine will commence on the 1st week of April 2014 using the hashtag #SapienceChallange, you can also visit the LG Electronics Facebook page for more information.